A venue with more to solve than a product list.
The venue needed to make a large outdoor footprint feel active from every approach while keeping the experience easy to understand for families, casual visitors and returning players.
PROJECT ARCHIVE
MGM HAIXIN SAND
Large-scale carnival project covering a 3,500 sqm outdoor entertainment area.
Built for attention. Designed for return visits.
MGM HAIXIN SAND
Large-scale carnival project covering a 3,500 sqm outdoor entertainment area.
Venue projectGlobal delivery
LOCATION
Guangzhou, China
PROJECT TYPE
Outdoor carnival zone
DELIVERY SCOPE
Concept, game mix and global equipment delivery
AT A GLANCE
A play experience shaped around its audience.
Every successful venue makes a series of choices about who it serves, how guests move through the space and what keeps the experience feeling fresh.
01
AUDIENCE
Families, tourists and returning players
02
EXPERIENCE
Outdoor skill, prize and carnival games
03
OPERATING FOCUS
Fast understanding and high visitor throughput
PROJECT OVERVIEW
Built around the way people play.
A large-scale outdoor entertainment zone designed to turn a high-traffic public space into a destination for repeat visits. The project combines recognizable carnival energy with a carefully balanced mix of skill, prize and family games.
3,500 m² entertainment zone
High-throughput game planning
Family-friendly prize experiences
3,500 m²Outdoor zone
3Core game families
360°Visitor visibility
Designing for attention, flow and return visits.
We created a layered game mix with clear visual anchors, fast-to-learn play formats and flexible prize moments. The layout was planned to distribute attention across the whole zone instead of concentrating activity in one area.
HOW IT CAME TOGETHER
A clear path from brief to play.
The strongest entertainment spaces are built through a sequence of practical decisions. Each phase keeps the visitor experience, venue operation and delivery reality connected.
01
Discover
We studied the site, visitor flow and the moments where guests naturally pause.
02
Compose
We balanced skill games, prize games and family-friendly attractions into one coherent zone.
03
Deliver
We coordinated equipment, quality checks and delivery for a ready-to-operate installation.
PROJECT IMPACT
What the finished experience makes possible.
01
A stronger destination feeling for the outdoor public space
02
A balanced experience for different ages and play styles
03
A scalable game mix that can be refreshed over time
OUR APPROACH
From venue brief to opening day.
Every project is shaped around the venue, audience and operating rhythm. We help turn a product list into a complete play experience that is easy to discover, simple to operate and built to bring guests back.
01
Plan
We align the game mix, space and audience goals.
02
Build
We coordinate production, quality checks and delivery.
03
Activate
We support installation so the venue is ready for play.
Have a space that should be impossible to ignore?
Talk with our team about your audience, footprint and ambitions. We will help shape the right carnival game experience for your venue.
Contact usMORE SELECTED WORK
PROJECT ARCHIVE 
